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Frank X. Tolbert’s desire to share his passion for food was reflected throughout his writings – most notably in his book “A Bowl of Red”. In the book, Tolbert shares several recipes and talks about the impact different spices can have on the finished product. For example, he talks extensively about the different types of peppers and how each can affect flavor profiles – especially chili.

But Tolbert was not content sharing only written recipes. He wanted to provide people with an actual taste of the dishes he had both created and sampled in his travels. In 1976, together with son Frank X. Tolbert 2, he co-founded Tolbert’s Restaurant in downtown Dallas.

The restaurant featured a range of “comfort” foods using original, fresh-prepared recipes. However, it was Frank X. Tolbert’s recipe for chili, the Original Bowl of Red, that was the restaurant’s signature dish.

Now in 2024, Tolbert's Red Tex is bringing this original recipe directly from our Kitchen to YOUR Home!

The Tolbert-Fowler Terlingua International Chili Cook Off

The popularity of chili continued to grow significantly over the next several years. Frank X. Tolbert’s claim of having the best bowl of red eventually caught the attention of journalist H. Allen Smith, a former New Yorker who transplanted to Texas.

Each week the two wordsmiths wrote scathing missives to each other in the press insisting they were the chili king. At one point Tolbert described Smith as a “know-nothing maker of vegetable stew”.

In reply, Smith wrote an article in Holiday Magazine titled “Nobody Knows More About Chili Than I Do.”